A Cubic copywriter should:
Our typical creative process can involve:
Direction / Reporting
At Cubic, brand insights often coming from Brand Planning, and drive all the work we do for a client afterwards. That includes the brand’s verbal language, such as voice, tone and often even the words and sentence structure. Our copywriters embrace this type of direction, and will channel this into the work that we produce on behalf of our clients and their brands.
Copywriters are members of the Creative team, which is headed up by our Chief Creative Officer. While copywriters officially report to the CCO, Cubic is a very flat organization and all team members are encouraged to ask for help at any time from any Cubican, including partners.
As a Cubic copywriter, you will be responsible for writing all of the different types of copy associated with our work. Those may include print ads, radio and television scripts, static and animated digital ads, brochures, direct mail, outdoor boards, trade show booth displays and support materials, websites, blogs, social posts, RFP copy, books, musicals, poetry, press releases, feature stories, op-ed pieces, technical journals, how-to instructions, captions, for sale signs, bumper stickers, songs, posters, packaging, playing cards, T-shirts, coffee cups, campfire stories and whatever else we decide we need or want to produce.
Copy-related duties include concepting, writing, editing, working with other writers, including those on staff as well as freelancers, bloggers and other content providers. In addition, said copywriter should work well with designers, art directors, photographers, filmmakers, animators and other creatives who may collaborate on a project.
All Cubicans are expected and encouraged to help make Cubic a better place. That can include bringing new business opportunities to us as well as cleaning the sink and running the dishwasher, and other duties as needed.